Sweet Label

"Made from the best ingredients, Joyce produces sweet treats you can't resist!"

Clearwater, FL • Filipino Bakery • Pickup & Meetup

Explore Our Treats
Joyce Slatton — Sweet Label baker

Fresh From the Oven

Our Products

Authentic Filipino breads and pastries, handmade with love in Clearwater, FL.

Pandesal

Pandesal

$20

15 pcs — Lightly sweet, fluffy Filipino bread rolls dusted with bread crumbs. A breakfast favorite, best warm with coffee, butter or cheese

Pan de Coco

Pan de Coco

$26

Dozen — Round, tender sweet buns filled with sweetened shredded coconut. A classic Filipino bakery snack that goes well with coffee or hot chocolate

Spanish Bread

Spanish Bread

$20

Dozen — Soft rolled bread with a sweet butter and sugar filling, coated in fine bread crumbs. A Filipino bakery favorite for breakfast or an afternoon snack

Ube Spanish Bread

Ube Spanish Bread

Ask for pricing

The classic Spanish bread made with ube, the Filipino purple yam. Soft purple rolls with a sweet filling, coated in fine bread crumbs

Ube Rolls

Ube Rolls

$25

Dozen — Soft, twisted sweet rolls swirled with ube, the Filipino purple yam. Mildly sweet and a little nutty, with a bright purple swirl in every bite

Raisin Bread

Raisin Bread

$21

Dozen — Golden sweet bread rolls studded with raisins and baked to a glossy finish. Lightly sweet and good for breakfast, lunch boxes or a snack

Star Margarine Ensaymada

Star Margarine Ensaymada

$20

Dozen — Soft, coiled Filipino sweet bread spread with Star margarine and sprinkled with sugar. Light and buttery, a classic with coffee or hot chocolate

Cream Cheese Ensaymada

Cream Cheese Ensaymada

$21

6 pcs — Large, soft brioche-style ensaymada topped with sweet cream cheese frosting and a generous layer of grated cheese. Sweet, salty and rich

Star Bread

Star Bread

$20

Dozen — Slightly sweet Filipino bread rolls with a star-shaped cut on top that bakes into a golden crust. Good on their own or with coffee

Choco Chip Brioche

Choco Chip Brioche

$26

Dozen — Buttery brioche rolls with chocolate chips rolled inside, baked to a glossy golden brown. Best warm, when the chocolate is still soft

Cinnamon Rolls

Cinnamon Rolls

$30

Tray of 8 pcs — Fluffy rolls swirled with buttery cinnamon sugar and baked together in one tray. Pull them apart and serve them warm

Shakoy

Shakoy

$21

Pack of 6 — Cebu-style Filipino twisted doughnuts, fried golden and rolled in sugar. Crisp outside, soft and chewy inside, a popular snack with coffee

Camote Bitso-Bitso

Camote Bitso-Bitso

Ask for pricing

Crispy Filipino sweet potato fritters coated in caramelized sugar. A classic merienda (afternoon snack) from the Philippines, best eaten fresh

Puto Maya

Puto Maya

$20

Dozen — Cebu-style puto maya: purple sticky rice cooked with coconut milk in banana leaf cones until soft and chewy. In Cebu, it is often eaten with hot chocolate

Budbud

Budbud

Ask for pricing

Cebu-style budbud: sticky rice cooked with coconut milk, wrapped and tied in banana leaves. Soft, chewy and lightly sweet, a classic Filipino snack

Cebu Style Chinese Ngohiong

Cebu Style Chinese Ngohiong

Ask for pricing

Saturday pickup. Cebu-style fried spring rolls with a dabong (bamboo shoot) filling, fried golden and crisp and served with a cup of dipping sauce

Cebu Torta

Cebu Torta

Ask for pricing

A Cebu favorite: soft, golden sponge cakes baked in paper cups, sprinkled with sugar and topped with grated cheese. Good with coffee or hot chocolate

Cassava Cake

Cassava Cake

$45

Tray — Filipino cassava cake made with grated cassava and coconut milk, golden on top and soft in the middle. Rich, chewy and easy to share

Yema Cake

Yema Cake

$25

Soft, moist layered cake with creamy yema (Filipino custard) frosting, topped with grated cheese. Rich and creamy, good for birthdays and get-togethers

Mango Cake

Mango Cake

$50

7 x 4 in — Soft, moist layers of cake filled with creamy mango frosting and real mango puree, topped with a smooth mango glaze. Pre-order

Custard Cake

Custard Cake

Ask for pricing

Round custard cake: a soft cake base under a smooth, creamy custard layer with a caramel top, finished with grated cheese

Ube Cake

Ube Cake

Ask for pricing

Soft ube cake made with the Filipino purple yam and finished with purple ube frosting, piped in ruffles on top and around the base

Cupcakes

Cupcakes

Ask for pricing

Cupcakes topped with tall swirls of creamy frosting. Ask Joyce about flavors and quantities for birthdays, parties and other events

Customized Cakes

Customized Cakes

Starting at$45

Custom celebration cakes made to order for birthdays and other special occasions, with your choice of design, colors and decorations. Contact Joyce to plan your design

Fresh Roasted Coffee

Fresh Roasted Coffee

$12.50

15 oz — Whole bean or fresh ground. Grade 1 Arabica, Pacha Glow from Oxapampa, Peru, 100% organic, with notes of cane sugar, honey and toffee

How to Order

To order, contact Joyce by call, text or Facebook Messenger.

Florida Cottage Food

Made at Home, Made with Love

What Is Cottage Food?

Sweet Label is a Florida Cottage Food operation, legally permitted under Florida Statute 500.80. That means every item is handcrafted in our home kitchen — not a factory, not a commercial facility. Just Joyce, her recipes, and the best ingredients she can find.

What This Means for You

When you order from Sweet Label, you're getting genuinely homemade food — baked in small batches with the same care you'd put into something for your own family. That personal touch is what makes cottage food special.

Our Commitment

We follow all Florida cottage food regulations, including:

  • ✓ Operating within Florida's annual sales requirements
  • ✓ Selling only approved cottage food product types
  • ✓ Proper labeling with full ingredients & allergen information
  • ✓ Every product labeled: "Made in a cottage food operation that is not subject to Florida's food safety regulations"

Cottage food products are exempt from Florida Department of Agriculture licensing. We take food safety seriously and are proud to operate transparently under Florida law.

Fresh baked rolls

Our Story

From Cebu With Love

Sweet Label began in 2020 in Cebu, Philippines, when Joyce Slatton first started selling homemade food online. It all started with her homemade pickled papaya (atchara), promoted through Facebook.

When customers started asking for cakes, Joyce taught herself baking. Word spread quickly, and she became known as "a famous baker in Cebu."

In 2023, Joyce met Mike Slatton online. Two years later, she relocated to Clearwater, Florida, and they married. She quickly connected with the Filipino community in Tampa Bay.

Today, Sweet Label focuses on beloved Filipino breads and pastries — a brand built on community, culture, and the joy of sharing homemade food.

Ready to Order?

Get Your Sweet Treats

Browse our products above. We offer pickup in Clearwater and meetups across Tampa Bay.

To order, contact Joyce by call, text or Facebook Messenger.

Phone

(727) 254-0488

Email

[email protected]

Location

Clearwater, FL